Traditional marketing techniques such a print, T.V and radio ads have been around for years. These types of marketing techniques are called outbound marketing. Outbound marketing is not accurately measurable and compared to the new wave of marketing techniques that have higher ROI and a measurable. The new techniques are SEO (search engine optimization) , PPC (pay per click) advertising, SMM (social media marketing) and remarketing. These new techniques are called inbound marketing.
The difference between outbound marketing and inbound is simply people are searching your services or products out rather than you try to get your product in front of them. Inbound marketing conversion rates are higher because people already have the idea of what they are looking for in their head. At Red Cherry we are inbound marketing masters. We help you setup and optimize your PPC campaign, get your keywords rooted in the top three positions for SEO and make sure you product or service stays in front people by using remarketing.
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