Your website is the virtual sales force for your company

Your website is the virtual sales force for your company and can be the forefront of your marketing strategy. We make sure all digital marketing needs are addressed and built into the framework. Converting visitors to leads and providing your customers a rich experience that keeps them engaged is key to having a successful virtual sales force. Providing website design in Calgary for over 23 years. We take all major things into consideration during the web design and web development process. Whether it's a simple one-page website build or a new social network we cover all the bases and always build with ROI in the picture.

We first start with our Persona Mapping process

We first start with our Persona Mapping process to learn who your demographic is, who your competitors are, and what roles they will play in your website. Understanding your personas influences everything from the design of the website to how we will market the website. It also gives us valuable insights into what your competitors are doing right and what they are doing wrong. It also gives all parties involved Red Cherry and its clients the ability to be on the same page as far as expectations and what experience needs to be delivered for the persona.

Once we have identified all the key personas engaging the website we need to understand how they will flow through the website.

Once we have identified all the key personas engaging the website we need to understand how they will flow through the website. An information architecture clear illustrates from a high level how the personas flow through the website, what pages will share similar design and framework, and any other processes involved. With a basic website, this is a very rudimentary home, about, services, blog, blog details, and contact. But if the website has more complex software processes or flows we need to identify those right away and understand what impact they have on the design and user experience. The information architecture makes a visual representation of your website and is required with every project.

Next stop visual design

Visual design and flavor of the homepage is our next stop with websites. We want to ensure we have nailed the artistic requirements such as balance, white space, contrast, unity, and proportion. The rhythm of the design is like the flow of music it can randomized, regular, alternating like many apple products left to right, progressive and new age, or flowing. The design of the homepage influences the entire website so making sure this page is done right is key before we flush out the rest of the pages in the information architecture is essential. Following our design principles and applying this to our personas is vital to creating a successful eye-catching engaging design.

Implementation of your website or web application

Once we have flushed all the designs it's time to implement them into working code. With all our websites we cut them into WordPress Content Management System. This allows our clients to easily make changes to the website content and also search engines love WordPress. Creating a WordPress site also allows our clients to implement a content strategy clients can blog on a regular schedule about the services or products and provide rich insights and details. By doing this each time you create a new post it gives more keywords for us to go after with the SEO campaign. The manner in which we code WordPress makes it very simple to use and not bloated. Using plugins such as advanced custom fields give our clients a simple interface that they can easily use to make updates. We also configure your contact forms, sign-up forms, and any other forms using formidable forms plugin that captures the data and can be easily exported to SalesForce or any other customer relationship manager. Having a website that is user-friendly follows design principles and loads fast across mobile, tablet, and desktop will also score big with the search engines. All our websites are built to be responsive and will render to fit beatifuly across any platform you use.